How to Determine a Law Firm Marketing Budget

Attorneys often ask how much they should spend on marketing their law firm each year. It is a simple fact that marketing is going to cost money. However, it's how you spend your money that makes a difference. You want to create a marketing budget that matches your goals. The American Lawyer reports that the AM Law 200 firms spend about 2 percent of gross revenues on marketing related expenses. And that number is actually low. Law firm management consultancies have long held that law firms (excep...